7. Involving the public in Resilience Management
Involving the public in Resilience Management
The response of the general public that is potentially affected by a crisis, or could be helpful in resolving a crisis, has an impact on the outcome of the crisis response work. Therefore, organizations need to develop and implement communication strategies for Interacting with the public that can help facilitate beneficial responses to crises and crisis response efforts. Communication and interaction with the public during a crisis will be facilitated if daily communication strategies and regular interaction with the public is already well established. The recommendations presented here are aimed at both public and private entities at all levels that are involved in crisis management, in particular crisis managers and roles within the organizations related to design, development and evaluation of communication plans and strategies. Even though not all personnel involved during a crisis or incident needs to communicate directly with the public, being aware of communication strategies aimed at the public and the need of communication competencies can be of use.
To integrate the organization in a network of relevant actors and agencies (community members and local business that typically don’t conduct crisis management). The integration is aimed at enhancing the organization’s ability to respond to the needs of both the organization as well as the local community in times of change and emergency.